Truffl started because we were tired of paying thousands for lead platforms that felt like phonebooks. This is how it grew into the fastest way to put real, targeted prospects in front of you.
Running outbound for a small agency, I'd spend whole afternoons hopping between five tools just to build a single list of 30 prospects worth emailing.
Apollo exports felt generic. ZoomInfo wanted a demo call before even quoting. And Clay looked powerful but took a week to set up for every new vertical.
One Sunday night, I was about to renew yet another $500/mo seat and thought: I describe exactly who I want in plain English to my intern every week — why am I still clicking filters?
That was the spark: type what you want, get the list. No filters. No imports. No demos.
A scrappy prototype — one text box, one backend, one LLM translating "30 medspas in Austin with verified owner emails" into a real, exportable list.
The first time it actually worked, I sat there looking at 30 rows with real emails and knew this couldn't stay a side project.
We opened a private beta to twenty friends-of-friends doing cold outbound: agencies, solo founders, and a couple of SDRs moonlighting on side hustles.
Every bug report, every edge case, every "can it also do X?" shaped what Truffl looks like today. Half of them are still paying customers.
Flat pricing felt unfair — a solo founder using it twice a week shouldn't pay the same as an agency running 10,000 leads a month.
So we built credits we call Truffs. 1 Truff = 1 lead from search; full enrichment uses 15 Truffs per fully enriched contact (1 lead + 15 enrich). Predictable, transparent, and no seat taxes.
We went public with a simple pitch: describe your buyer, get a ready-to-send list. No onboarding calls. No 14-day trials that auto-charge. Just 20 free Truffs and go.
Within the first week, people were exporting lists to HubSpot and Smartlead the same afternoon they signed up. That's when it felt real.
Users started sharing their best prompts — "medspas in Austin with reviews above 4.5," "SaaS founders who posted about hiring in the last 30 days."
We realised Truffl wasn't just a tool — it was becoming a playbook for how modern outbound actually works. So we leaned in and shipped prompt recipes.
Truffl is a small team shipping from Europe. We care about privacy, clarity, and never wasting your time with a sales call you didn't ask for.
What's next: deeper CRM integrations, a "campaign mode" that writes the first email draft, and more recipes for the verticals you've been asking about.